Blogger is capable of exporting new content in RSS. Based on XML, RSS is an increasingly popular format used by thousands of technology-oriented news sites such as CNN, The New York Times, Salon, Slashdot and Wired News, and well as thousands of weblogs.
Cleveland said Google will likely use Blogger to develop sophisticated searches that utilize the rich metadata inherent in the RSS feeds from weblogs: who wrote what and when, what it linked to, what linked to it and its level of popularity with Web surfers.
Cleveland said the search tool his company built for Blogger did exactly this kind of indexing on individual posts, in real time.
"By doing this we were taking a couple of baby steps down the road of what some have called the semantic Web -- a Web ... where computers can understand, at some level, the meaning and context of a Web page or blog post," he explained in an e-mail.
Cleveland said in addition to using RSS metadata, the company planned to add ways to factor in Web traffic statistics. "We would look not only at what was written, but what was viewed and how people got there," he said.
Cleveland said the technology could allow Web surfers to find not just breaking news stories, but those highly ranked by the weblogging community. In addition, those stories could be accompanied by the best comments made by popular webloggers, or those writing in a certain language or from a particular country.
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